Seminar Details, Topics, and
"How You Can Create
Advertising That Really Works" by Bill Grady
Comments About Bill
Grady's In-Person Seminar
was the most valuable? How to write effective ad copy.
types of advertising shed new light on how I looked
"Bill is a very professional
speaker, well knowledgeable in this topic."
"Didn't talk 'above' people,
kept it simple."
"Everything was a learning
experience and very informative."
"Presentation up beat, not too
long. Covered all areas of the media."
"It really inspired me to get
moving on our advertising."
Formula for Advertising Messages
media is full of ads like these. Are your ads using this
The Right Formula for Writing Ads
need to use this formula in each of
your advertising messages to stand out.
Rule of Advertising
basic advertising principle, and how many unknowingly
“sabotage” their ads by ignoring this.
The Transactional Customer vs.
The Relational Customer
purpose or by accident, most advertisers target one or the
The 3 C's of Ad Copy
these three things your
advertising copy should be.
The 10 Most Powerful Words
need to use these words to make your advertising more powerful.
Headlines & Hooks
find out what the sole purpose of the headline or the hook is.
- Bill Grady will show you how to write
effective headlines and hooks.
hear examples of effective headlines and hooks that you can use right
2, Repetition Makes It Work
repetition is such an important factor to your advertising success.
The 3 Rules of "True Branding"
is "true branding" and three easy
rules you can follow to obtain it .
Why There Are No Short Cuts to
hear about the factors that bury advertising and how you can overcome
3, Planning Your Advertising
makes a good advertising plan and how you can put one together for your
“how much you should spend on advertising” is
Types Of Media Characteristics
new look at how you should define each advertising medium.
Media Strengths &
Weaknesses, And How To Make Them Effective & Efficient
learn the strengths and weaknesses of 8 mediums.
Mediums: Television, Cable TV, Radio.
Mediums: Newspaper, Yellow Pages, Billboards, Direct
- You'll hear the inside
scoop from the pro's that sell each
- Word-Of-Mouth advertising is also
included in this discussion.
Putting The Plan Together
you can put together a cost effective plan based on the characteristics
of each media.
This Highly Acclaimed Seminar Quickly, Easily, and Safely at LearnOutLoud.com
Bill Grady's Audio Seminar as a Digital
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"Learn how to plan and
for your business,
or your money
the Author, Bill
Grady has over
of marketing and advertising creation, sales,
and management experience.
began selling advertising at age 20, became a radio
Manager at the age of 23, and has personally sold millions of
local advertising over his career.
Bill is a former
President of the Iowa Broadcasters Association and his
National Association of Broadcasters
awards for excellence.
2002, Bill has brought his marketing and advertising knowledge
thousands of small business owners in Iowa, Minnesota, South Dakota,
Nebraska, Kansas and Oklahoma.